Indian exporters shift focus to new markets amid US tariff hike

Facing rising US tariffs, Indian exporters of rice, gems, jewellery, and tractors had already begun diversifying into markets like the UAE, Bangladesh, and Italy. The Indian government is implementing a phased export diversification plan, targeting existing markets such as the EU and UK in the short term. Longer-term strategies involve exploring new opportunities in Latin America, Africa, and Eastern Europe.

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